Eric Latiff is a seasoned broadcaster and communications strategist. Boasting over two decades of experience in the media industry, he has served in various capacities including as a radio and TV producer, manager, presenter, news editor, news anchor, and digital media strategist. He is passionate about journalism and a strong believer in the power of the word as conveyed through the media.

Latiff is currently the Director of Zeze Digital, a data-driven marketing agency that helps clients to optimize the power of digital platforms and social media for effective marketing and communication. 

His experience in use of digital media platforms stems from his work as Senior Online Editor at Capital FM, personal public engagements on his social media accounts and strategic advisory services extended to a number of individual and corporate brands. Eric believes in the power of the media to effect change and create a better society. 

Eric is the founder of I Run This City an online platform that uses various social tools to advocate devolution. It has been able to create a two-way communication channel between county governments and citizens, promoting public participation in decision making, enhancing civic education and a data hub to gauge public opinion on devolution.

Eric is involved in a number of social-good activities like mentorship, education bursaries support and community initiatives. Besides work, he likes to spend time with family and close friends, reading, enjoying leisurely drives or watching his favourite football team, Arsenal, play.